Privacy notice
Last updated: 15 September 2026
Who we are
RivalLedger provides competitor intelligence and market research for businesses. For privacy questions, requests or objections to direct marketing, contact hello@rivalledger.co.uk.
Information we use
Depending on how you interact with us, we may use your name, business name, business email address, purchase details, information you provide to us, and limited business-contact information obtained from publicly available business sources.
Why we use it
We use information to provide and administer RivalLedger services, fulfil Audits, respond to enquiries, manage payments and customer records, maintain service and suppression records, and where appropriate send relevant business-to-business communications about RivalLedger.
Our lawful bases
We use personal information where necessary to perform a contract or take requested pre-contract steps, to comply with legal obligations, and where appropriate for our legitimate interests. Our legitimate interests include operating and improving RivalLedger, keeping appropriate business records, and carrying out proportionate business-to-business marketing where electronic-marketing rules permit it. Where consent is legally required, we rely on consent instead.
Publicly sourced business-contact information
We may obtain limited business-contact information from public sources such as a business's own website or other public business records. We use only information that is relevant and proportionate to the purpose. Where this information identifies an individual, UK data-protection law applies and this notice explains how it is used.
Direct marketing
We may contact corporate businesses about RivalLedger where the law permits and our legitimate-interests assessment supports the contact. We do not treat sole traders or other individual subscribers in the same way where electronic-marketing consent rules apply. Every marketing email will identify RivalLedger and provide a clear way to opt out.
Your right to object to the use of your personal information for direct marketing is absolute. If you object, we will stop using your personal information for that purpose. We may retain the minimum information needed on a suppression list so that we do not contact you again by mistake.
Who receives information
We use service providers where needed to operate RivalLedger, including providers supporting hosting and databases, payments, email and business operations. They receive information only as necessary for their role. We do not sell personal information.
International transfers
Some service providers may process information outside the UK. Where UK data-protection law requires safeguards for an international transfer, we use an appropriate lawful transfer mechanism or rely on another permitted safeguard.
How long we keep information
We retain customer and operational information only for as long as reasonably necessary for the purpose it was collected, including service delivery, accounting, legal and dispute requirements. Marketing prospect information is reviewed and removed when it is no longer needed. Suppression information may be retained for longer because keeping a minimal record is necessary to respect an objection or opt-out.
Your rights
Depending on the circumstances, you may have rights to access your personal information, correct it, request deletion or restriction, object to processing, and receive certain information in a portable form. Where processing relies on consent, you can withdraw that consent. These rights can be subject to legal conditions and exemptions.
To exercise a privacy right or object to direct marketing, email hello@rivalledger.co.uk.
Complaints
If you have concerns, please contact us first so we can try to resolve them. You also have the right to complain to the UK Information Commissioner's Office (ICO), the UK's data-protection regulator.
Changes
We may update this notice as RivalLedger's services and operating processes develop. The latest version will be published on this page.