Executive brief
The most important findings first: your market position, biggest exposure, strongest advantage and priority action.
DENTAL FEE & MARKET-POSITION AUDIT · £89
Know where your dental practice really sits in the local market.
RivalLedger compares your fees, offers and patient proposition against local competitors — then identifies meaningful opportunities and three evidence-linked priorities. £89, one-off, no subscription.
● One-off payment● No subscription● Built around your local market
£89 one-time
Included
- Relevant competitors screened
- Core competitor deep dives
- Pricing and value benchmark
- Offers, finance and acquisition mechanics
- Public proof and positioning
- Patient-journey comparison
- Market gaps
- Three evidence-linked priority actions
THE REPORT
From evidence to a clear action plan.
Competitive landscape
Who actually competes for the same patients, and why those practices matter more than simply being nearby.
Pricing benchmark
Normalised treatment fees, local ranges and medians, with explicit limits where published prices are not comparable.
Value & inclusions
What is included, bundled or excluded so the comparison reflects patient value, not just list price.
Offers & acquisition
Free consultations, discounts, memberships, finance and other ways competitors reduce buying friction.
Reputation & proof
Publicly evidenced trust signals and how competitors support their claims. We distinguish observed evidence from interpretation.
Positioning
How each competitor presents its proposition, who it appears to be for and what claims it owns.
Patient journey & gaps
How easy the market makes it to enquire, understand, book and buy — and where obvious gaps remain.
Three priority actions
Three prioritised opportunities linked to evidence, with a practical next step and the checks needed before acting.
THE £89 AUDIT · ILLUSTRATIVE MINI-AUDIT
Your local market in 60 seconds
Illustrative example · Fictional practices and sample data Your Practice and Competitor A–Competitor F are invented. Example local market is the scenario location; these are not findings about the real Example local market market.
Your Practice / Example local marketYour fees are not generally high.
Your fees are not generally high.
Your value could be easier to see.
Exam, filling and crown fees sit below the illustrative medians. The crown comparison merits a closer review; the Invisalign headline needs context. Payment options exist, but competitors make them easier to find.
6 fictional competitors7 fee categories3 evidence-linked priorities
01 / NORMALISE BEFORE YOU COMPARE
The fee benchmark
We align treatment scope and explicit inclusions where possible. Local ranges and medians below use only fictional competitor values, excluding Your Practice. “From” fees remain starting fees. Invisalign is deliberately flagged as headline-only because a like-for-like total cannot be established.
| Treatment | Your Practice | Local range | Local median | Finding |
|---|---|---|---|---|
| New-patient examScope aligned · n=6 | £75 | £65–£110 | £85 | £10 below medianBasis & evidence ↗ |
| HygieneScope aligned · n=6 | £78 | £72–£95 | £82 | £4 below medianBasis & evidence ↗ |
| White fillingScope aligned · n=6 | £145 | £135–£195 | £165 | £20 below medianBasis & evidence ↗ |
| Ceramic crownScope aligned · n=4 | £695 | £650–£895 | £775 | £80 below medianBasis & evidence ↗ |
| Emergency assessmentScope aligned · n=6 | £95 | £75–£125 | £95 | On medianBasis & evidence ↗ |
| Take-home whiteningScope aligned · n=6 | £395 | £325–£495 | £395 | On medianBasis & evidence ↗ |
| InvisalignHeadline only · n=6 | £3,995 | £3,495–£4,500 | £3,950 | £45 above headline medianBasis & evidence ↗ |
n = number of competitor fees retained. Median = middle value, or average of the two middle values. “Scope aligned” means matching published descriptions, not clinical equivalence or a guaranteed final quote.
02 / INTERPRET THE DIFFERENCES
What the headline prices leave out
PRICING REVIEWCrowns
£80 below the median is a prompt to investigate.
Your Practice’s £695 ceramic crown is £80 below the £775 median of four material-matched fees, and £200 below the highest. Two unspecified crown prices were excluded.
Review material, laboratory work, appointment scope, preparation and margin before considering a change. A lower fee alone does not establish underpricing.
Inspect the crown evidence ↗VALUE PRESENTATIONInvisalign
The cheapest headline may not buy the same package.
Competitor A and Competitor B advertise £3,495 starting prices, versus Your Practice’s £3,995. Your Practice explicitly includes retainers and whitening. Competitor A does not state either; Competitor B charges extra for retainers and limits its offer to simpler cases.
One offer also conflicts with its own fee page. Clarify the package beside Your Practice’s price before considering a discount; the available evidence cannot establish who is cheapest for equivalent care.
Inspect inclusions and the discrepancy ↗A small example of the work behind the table: Competitor A’s £45 exam excludes £20 routine X-rays. Its comparable fee is £65, not £45. Your Practice’s £75 includes those X-rays. The apparent £30 gap becomes £10. See the calculation ↗
03 / LOOK BEYOND FEES
How competitors make the next step easier
Your Practice already offers finance and membership. The gap is visibility: both are absent from its fictional treatment and fee pages. Online booking and a free Invisalign consultation are already in place.
| Patient proposition | Your Practice | Competitors | Observed at |
|---|---|---|---|
| Membership prominent | Available; footer only | 5/6 | Competitor A, Competitor B, Competitor C, Competitor D, Competitor E |
| Finance prominent | Available; separate FAQ only | 4/6 | Competitor A, Competitor B, Competitor C, Competitor D |
| Online booking | Yes; appointments selectable | 5/6 | Competitor A, Competitor B, Competitor C, Competitor D, Competitor E |
| New-patient offer | None shown | 3/6 | Competitor A, Competitor B, Competitor C |
| Invisalign consultation offer | Free consultation shown | 4/6 | Competitor A, Competitor B, Competitor D, Competitor E |
| Emergency appointment CTA | No dedicated CTA | 4/6 | Competitor A, Competitor C, Competitor D, Competitor F |
Read the observation rules and fictional evidence ↗
“Prominent” means visible on a homepage, treatment page or fee page. Absence from those pages is a presentation finding, not proof a service is unavailable. Offers and CTAs record visibility only; booking completion was not tested.
04 / THREE THINGS TO DO FIRST
A short list you can act on
REVIEW / CROWN PRICING
Validate the £695 crown fee against comparable care.
Why it comes first: a defined £80 gap against four ceramic crown fees is more useful to investigate than an unqualified comparison with every “crown from” price.
Next step: compare material, laboratory cost, preparation and appointment scope with the retained set, then review your own margin. Decide whether a fee change is justified only after those checks.
Evidence: £695 vs £775 median · four retained fees ↗CLARIFY / INVISALIGN VALUE
Put retainers and whitening beside the £3,995 starting fee.
Why it matters: two £3,495 headlines obscure different or unknown inclusions. A conflicting offer and fee page further weaken a simple cheapest-price ranking.
Next step: show the included package beside the price and consultation CTA. Explain case-dependent scope, refinements and any extra charges after confirming the details internally. Avoid an unsupported claim to be cheaper overall.
Evidence: package inclusions, limited-case offer and price conflict ↗SURFACE / FINANCE & MEMBERSHIP
Make payment options visible in the fee and treatment journey.
Why it matters: four of six competitors prominently show finance and five show membership. Your Practice offers both but makes patients hunt for them.
Next step: add a clear route to existing finance and membership details beside relevant fees and booking CTAs, with accurate eligibility, costs and terms. Check that a patient can find those details from each key treatment page.
Evidence: 4/6 finance · 5/6 membership · Your Practice visibility gap ↗Priority reflects the specificity of the evidence and the usefulness of the next check. No revenue uplift or return on investment is assumed.
05 / FOLLOW THE EVIDENCE
The workings behind the recommendations
These expandable records are fictional source extracts, not live citations. A paid audit links to the public pages researched, records observation dates and separates published facts from interpretation and unknowns.
New-patient exam — comparison basis and fictional fee record
Normalisation rule: Adult private exam + two routine X-rays. Competitor A’s £45 exam + £20 X-rays becomes £65; Competitor B’s £60 + £20 becomes £80.
Your Practice: £75. Competitor values used: Competitor A: £65 · Competitor B: £80 · Competitor C: £85 · Competitor D: £85 · Competitor E: £95 · Competitor F: £110.
Source type: fictional fee/treatment-page extract created for this sample, September 2026. No real website or live quote is represented.
Hygiene — comparison basis and fictional fee record
Normalisation rule: Routine 30-minute appointment; specialist periodontal care excluded.
Your Practice: £78. Competitor values used: Competitor A: £72 · Competitor B: £78 · Competitor C: £82 · Competitor D: £82 · Competitor E: £88 · Competitor F: £95.
Source type: fictional fee/treatment-page extract created for this sample, September 2026. No real website or live quote is represented.
White filling — comparison basis and fictional fee record
Normalisation rule: Published starting fee for a one-surface posterior composite; larger restorations excluded.
Your Practice: £145. Competitor values used: Competitor A: £135 · Competitor B: £155 · Competitor C: £165 · Competitor D: £165 · Competitor E: £180 · Competitor F: £195.
Source type: fictional fee/treatment-page extract created for this sample, September 2026. No real website or live quote is represented.
Ceramic crown — comparison basis and fictional fee record
Normalisation rule: Single private ceramic crown, including laboratory fee. Competitor E and Competitor F excluded: crown material unspecified. Assessment and core build-up remain outside the benchmark.
Your Practice: £695. Competitor values used: Competitor A: £650 · Competitor B: £750 · Competitor C: £800 · Competitor D: £895.
Competitor E: £625 “crown from”; Competitor F: £725 “crown from”. Neither specifies material, so both are excluded rather than treated as equivalent. The four retained fees are ceramic and include laboratory costs; other preparation and clinical differences still need validation.
Source type: fictional fee/treatment-page extract created for this sample, September 2026. No real website or live quote is represented.
Emergency assessment — comparison basis and fictional fee record
Normalisation rule: Consultation/assessment only; treatment and X-rays charged separately.
Your Practice: £95. Competitor values used: Competitor A: £75 · Competitor B: £85 · Competitor C: £95 · Competitor D: £95 · Competitor E: £110 · Competitor F: £125.
Source type: fictional fee/treatment-page extract created for this sample, September 2026. No real website or live quote is represented.
Take-home whitening — comparison basis and fictional fee record
Normalisation rule: Dentist-supervised take-home kit with custom trays; in-chair treatments excluded.
Your Practice: £395. Competitor values used: Competitor A: £325 · Competitor B: £375 · Competitor C: £395 · Competitor D: £395 · Competitor E: £450 · Competitor F: £495.
Source type: fictional fee/treatment-page extract created for this sample, September 2026. No real website or live quote is represented.
Invisalign — comparison basis and fictional fee record
Normalisation rule: Advertised starting prices only. Case complexity, refinements and inclusions vary. Directional comparison, not a normalised treatment quote.
Your Practice: £3,995. Competitor values used: Competitor A: £3,495 · Competitor B: £3,495 · Competitor C: £3,900 · Competitor D: £4,000 · Competitor E: £4,250 · Competitor F: £4,500.
Your Practice’s treatment page includes retainers and whitening at a £3,995 starting fee. Competitor A: £3,495, retainers and whitening not stated. Competitor B: £3,495 for limited cases, retainers extra and whitening not stated. Competitor C–Competitor F do not publish enough detail to reconcile all inclusions. Missing information is unknown, not proof of exclusion.
Discrepancy: Competitor A’s fictional offer page says “from £3,495”; its fee page says “from £3,750”. The table uses the advertised offer headline and flags the conflict for confirmation. Replacing Competitor A with £3,750 leaves the £3,950 median unchanged; it does not resolve treatment comparability.
Source type: fictional fee/treatment-page extract created for this sample, September 2026. No real website or live quote is represented.
Patient proposition — fictional observation ledger
Your Practice: membership linked only in the footer; finance available through a separate FAQ, with no treatment/fee-page links. Appointment selection and a free Invisalign consultation are visible; no new-patient offer or dedicated emergency booking CTA shown.
Competitor A: all six features visible. Competitor B: all except an emergency CTA. Competitor C: membership, finance, online booking, new-patient offer and emergency CTA. Competitor D: membership, finance, online booking, Invisalign consultation and emergency CTA. Competitor E: membership, online booking and Invisalign consultation. Competitor F: emergency CTA only.
New-patient offers at Competitor A–Competitor C are introductory exam offers; inclusion differences are handled separately in the fee benchmark. Invisalign consultation offers at Competitor A, Competitor B, Competitor D and Competitor E are free initial consultations; they do not establish treatment suitability or total cost.
Source type: invented homepage, treatment, fee and booking-page observations, September 2026. Visibility recorded, not conversion performance or service quality.
WE CHECKED SO YOU DON’T HAVE TO
Your local market. The differences that matter. What to look at next.
Your £89 audit researches relevant local practices, normalises fees where the published detail allows it, flags conflicting or missing information, and turns the findings into three evidence-linked priorities.
That is the work beyond manually collecting competitor prices: comparison, interpretation and a clear reason for each recommended next step.
Buy the £89 audit →£89 · One-off · No subscription
WHAT HAPPENS AFTER PAYMENT
Simple from here.
1
We identify your business.
We use your business details from checkout and email you if your location or anything else needs clarification. Your Audit is sent to the email used for payment.
2
We map the market.
We screen relevant local competitors before choosing the core businesses for deeper analysis.
3
We build the audit.
Pricing, offers, value, public proof, positioning and customer journey are turned into a commercial report with sources and caveats.
4
You get clear actions.
Your report includes three evidence-linked priorities, with a practical next step and the checks to make before acting.
FAQ
Before you buy.
How long is the report?
The exact length varies by market, but the goal is a concise commercial report rather than a padded presentation. Every section must earn its place.
Can I tell you which competitors matter?
Yes. We will consider any businesses you already view as competitors, but RivalLedger still screens the wider local market so we do not miss a more relevant comparison.
Will you recommend cutting prices?
Only if the evidence genuinely supports it. Often the better move is clearer value, better inclusions, stronger proof or a lower-friction entry point.
Is there a subscription?
No. The £89 RivalLedger Audit is a standalone one-off purchase with no recurring commitment.
READY WHEN YOU ARE
Get your dental fee and market-position audit for £89.
One payment. No contract. No subscription.